Writers Room
Slated to become one of old
school hollywoods’ hippest bars,
The Writers Room, contacted us to
create branding for a lounge that
harkens back to a Los Angeles
where movie stars and literary geniuses
both gathered for a glass
of the hard stuff. The branding
strategy included research into the
past of this bars historic location,
the back room of a Hollywood
Icon, Musso & Frank. Research
proved valuable as the new
identity seemlessly blends with
the old school decor and the slick
hipster vibe. Hollywood now has a
new bar that aims to deliver a slice
of history served up in a cocktail
shaker. With a loyal crowd and a
knowledgable following, the message
had to communicate quality,
timelessness, and a real sense of
history – and with this, we believe
we have achieved exactly that.