H Mercer
A high end importer and distributor
of fine wines and spirits. The
aim of this branding concept was
to position them as a reputable
dealer and to lend a sense of history
and stability that the company
projects. The branding concept
is based in tradition with a nod
to the present and the future, a
concept taken directly from the
building blocks of the wine and
spirit making process.
Overall the aim was to directly affect
the way in which the company
was perceived by both buyers and
retailers. The end goal a brand that
at once lends itself to the luxury
goods market, and yet has a familiar
and approachable look and
feel. The bottom line – H Mercer
is now recognized as just that – a
brand with integrity and quality,
and a keen sense of taste.