Hamilton-Selway Fine Art was founded almost 15 years ago, as one of the largest purveyors of Pop and Contemporary Art on the West Coast. The branding was concept was approached as a simple and modern reflection of the art that Hamilton-Selway stands
behind. Overall the new look provides them with a fresh and clean identity that resonates with the types of buyers and customers it encounters both in person and online. Keeping it fresh and “popping” are two key elements that were considered when developing
the identity, along with designing a brand that communicates trust, authenticity, and quality.