Ron Herman Brand Book
Ron Herman has been a California destination lifestyle brand for over 35 years. The brand symbolizes all that is cool and quintessentially “California”. The idea behind this brand book was to capture the essence and spirit that embodies the Ron Herman brand and to create an atmosphere that graphically represented the Ron Herman story
Combining the history, clothing brands, and personalities behind the brand, WPC was able to create a comprehensive book that both told a story with language, and communicated a style with brand appropriate imagery. The overall goal of this little book was to inform potential investors in Japan as to what Ron Herman represents, both in the past, present and future.
The brand book needed to not only perform visually, but also to communicate important business information, as well as affiliates, and to explain the unique category in which the Ron Herman brand and stores reside.