West Hollywood is the locale of the West Coasts most famous fashion boutiques, entertainment venues, and one of the country’s most vibrant gay scenes. White Pony Creative worked with Period Media, to reinvent the City’s brand for tourism marketing with
a new fresh and creative approach to their branding and marketing materials. The West Hollywood Marketing & Visitors Bureau needed a complete overhaul in its creative to create a compelling point of view that wholly represents the demographic of exlcusive, trend-
setting and fashionable businesses that reside here.


